Shopify Plus is the enterprise version of Shopify, built for brands that operate at scale, generate high revenue, expand internationally, or require complex technical infrastructures. But even the strongest platform depends on smart extensions. Shopify Plus apps help you automate operations, enhance the customer experience, and grow your business through data-driven decisions.
The challenge: The Shopify App Store now includes more than 13,000 apps. Many of them are designed for small shops, while others cover only basic functionality. Shopify Plus merchants, however, need tools that are built for scalability, enterprise-grade workflows, and measurable ROI.
This guide highlights the most relevant Shopify Plus apps organized by category and evaluated based on their impact on growth, efficiency, and customer experience. Whether you want to elevate your CX, streamline your operations, or leverage your data more effectively, here you’ll find the apps that truly matter.
Shopify Plus Apps for Customer Experience & Conversion
A seamless customer journey can make or break your e-commerce performance. Especially for Shopify Plus stores, where budgets and growth ambitions are typically higher, every optimization pays off. The apps below help you increase conversions, maximize the value of your traffic, and deliver a polished shopping experience at scale.
PageFly as an enterprise-ready page builder
PageFly is one of the leading page builders in the Shopify ecosystem and particularly valuable for Plus merchants because it offers maximum flexibility without tying up developer resources.
Instead of relying on an external team for every campaign, marketers can use PageFly’s drag-and-drop interface to create high-converting landing pages, product detail pages, and sales funnels on their own. This shortens production cycles, accelerates execution, and gives brands exactly the agility they need in highly competitive markets.
For Shopify Plus, PageFly stands out because it is designed with enterprise requirements in mind: mobile-first layouts, reusable sections, an extensive template library, and built-in performance optimizations such as lazy loading.
Brands with international traffic benefit especially from responsive, fast-loading pages. Combined with CRO integrations and native A/B-testing support, PageFly enables data-driven optimization without adding technical overhead.
Effort: Low to medium. After a brief onboarding, marketing teams can work independently — a major advantage for Plus merchants who want to reduce time-to-market and operate with more autonomy.
Judge.me on social proof for more trust
In enterprise e-commerce, trust is one of the strongest conversion levers. Judge.me is a review platform built to maximize exactly that: social proof at scale. It allows merchants to collect unlimited product reviews, including photos and videos, and display them in customizable, high-impact widgets.
For Shopify Plus merchants, the benefits go deeper. Social proof can be embedded across the entire funnel, from PDP badges to Google Shopping syndication, ensuring consistency and credibility across all touchpoints.
Judge.me also shines through automation. Post-purchase review requests are sent automatically, significantly increasing the number of reviews collected. Through integrations with Klaviyo, Meta Ads and other marketing tools, reviews can be repurposed in email flows, retargeting ads, and even UGC-style creatives. Customer feedback becomes a tangible conversion asset.
Another Plus-friendly advantage: Despite enterprise-level functionality, Judge.me is extremely cost-effective, making it ideal for large catalogs, high-volume stores, and international rollouts.
Effort: Low. Setup and automation can be completed quickly, and the impact on trust and conversion is usually visible immediately.
Smile.io for Loyalty & Retention
While many merchants focus heavily on customer acquisition, long-term growth in the enterprise space often comes from retention. Smile.io is a loyalty platform designed to turn first-time buyers into repeat customers.
With a flexible points system, VIP tiers, and social media integrations, brands can reward customers for purchases, engagement, referrals, and other interactions.
For Shopify Plus merchants, Smile.io shines because it integrates seamlessly with enterprise tools such as Klaviyo and Gorgias. Loyalty points can be incorporated directly into email flows, automated campaigns, or customer-service interactions creating a more personalized and cohesive customer experience.
Another advantage: Smile.io scales effortlessly. Whether you process 1,000 orders a month or 100,000, your loyalty program grows with you without requiring major adjustments.
In practice, loyalty programs not only increase repeat purchases but also reduce acquisition costs. Customers who earn points or enjoy exclusive benefits stay active longer and typically generate higher lifetime value. For Plus brands in beauty, fashion, or D2C, Smile.io can be a true game changer.
Effort: Medium. The technical setup is straightforward, but long-term success depends on a clear strategy and consistent communication.
Shopify Plus Apps for Operations & Support
For Shopify Plus merchants, especially those operating at high order volumes or across multiple international markets, operational efficiency is a core competitive advantage. Customers expect fast responses, reliable fulfillment, and frictionless returns.
With the right apps, these processes can be streamlined, automated, and strategically optimized. Three tools stand out in this category: Gorgias, Sendcloud, and 8returns.
Gorgias as a central helpdesk for enterprise-grade support
Many Shopify Plus merchants face the same challenge: customer inquiries flood in from email, chat, social media, and contact forms all at once. Without a unified system, chaos is inevitable.
Gorgias consolidates all support channels into a single dashboard and automatically surfaces relevant Shopify order and customer data. Support teams can respond faster, more accurately, and with full context.
What makes Gorgias especially powerful for Plus merchants is its tight integration with Shopify:
Support agents can modify orders, issue refunds, or send discount codes directly from within a ticket, no switching tabs, no room for error.
Automations handle repetitive questions instantly, including the classic “Where is my order?” by pulling live tracking information. That reduces workload, increases consistency, and gives customers a smoother experience.
For high-volume brands, Gorgias becomes far more than a support tool, it becomes a revenue engine. Fast, competent service boosts satisfaction, reduces churn, and increases conversion rates for pre-purchase inquiries.
Effort: Medium. Setting up advanced automations requires planning, but day-to-day operations run efficiently once the system is in place.
Sendcloud: Streamlined Shipping & Logistics in One Platform
Shipping is both a major growth lever and one of the most operationally complex areas in e-commerce. International merchants juggle multiple carriers, customs documentation, and fluctuating delivery costs.
Sendcloud solves these challenges with a unified shipping layer that connects dozens of carriers and automates key logistics processes.
With Sendcloud, Shopify Plus merchants can:
• generate bulk shipping labels,
• set automated shipping rules,
• compare carrier rates in real time, and
• offer premium checkout options like same-day delivery or pickup points.
Branded tracking pages turn the post-purchase phase into a marketing touchpoint — increasing transparency while creating opportunities for cross-selling.
For global brands, Sendcloud is particularly valuable because its multi-location logic is battle-tested. A German warehouse ships with DHL, a Dutch one with PostNL, and everything is managed through one central dashboard.
Effort: Medium. Initial carrier setup takes time, but automation drastically reduces operational workload in daily use.
8returns: Intelligent Return Management for Higher Profitability
Returns are one of the biggest cost drivers in e-commerce, yet customers expect the process to be effortless. 8returns offers a self-service returns portal that streamlines the entire workflow while helping merchants protect revenue.
Customers can choose whether they want to exchange an item, receive store credit, or request a standard return, turning many refunds into value-preserving exchanges.
Merchants can define rules for:
• return eligibility,
• allowable time windows,
• and warehouse routing across different countries.
Shopify Plus integration is seamless: returns sync back into Shopify automatically, inventory is updated in real time, and support tickets drop significantly.
8returns also provides valuable insights into return reasons, helping brands improve sizing guides, product descriptions, and merchandising decisions.
Effort: Medium. Strategic setup is required, but once configured, the system runs largely autonomously and reduces both operational cost and workload.
Revenue Growth: Unlocking Recurring Revenue with Shopify Plus
One of Shopify Plus’ biggest strengths is its ability to support recurring revenue models and increase Customer Lifetime Value. Instead of relying solely on one-time purchases, brands can diversify revenue streams and build predictable, stable income.
A standout example is Recharge Subscriptions, the leading subscription platform in the Shopify ecosystem.
Recharge Subscriptions for Predictable, Recurring Revenue
Recurring commerce is becoming a defining revenue stream across industries. Whether it’s weekly meal kits, monthly beauty refills, or curated product bundles, customers increasingly prefer flexible subscription models. Recharge enables Shopify Plus merchants to implement these offerings with minimal friction, both technically and operationally.
The app provides a seamless subscription experience with a focus on autonomy and retention.
For customers, the highlight is the no-code self-service portal, where they can pause subscriptions, swap products, skip deliveries, or upgrade plans without ever contacting support. This reduces ticket volume and boosts satisfaction.
For merchants, Recharge offers flexible bundling and subscription logic. Products can be subscribed to individually or packaged into higher-value bundles, lifting average order values and increasing retention.
What truly sets Recharge apart for Plus-level brands is its analytics suite. You gain deep insight into subscriber behavior, churn risk, cohort performance, and the health of your recurring revenue engine. These data points form the foundation for targeted retention strategies — from loyalty perks to personalized Klaviyo flows or exclusive subscriber-only offers.
Subscriptions also stabilize cash flow and make forecasting considerably easier. For Shopify Plus merchants in Food & Beverage, Beauty, Wellness, Pet Care, and CPG, Recharge often becomes a core driver of predictable growth and a major contributor to Customer Lifetime Value.
Effort: Medium. Technical setup is straightforward, but long-term success depends on a strong subscription strategy and consistent communication. Brands that invest in both see the compounding effect of loyal subscribers and significantly higher LTV.
Data & Analytics: Making Smart Decisions at Scale
Gut instinct doesn’t scale. As a Shopify Plus merchant, you need decision-making frameworks grounded in reliable, granular data. Shopify’s native analytics are helpful, but limited. Enterprise teams rely on advanced analytics platforms that visualize the full customer journey, attribute revenue accurately, and uncover profit drivers.
Two standout tools in this space are Triple Whale and Better Reports, each with its own strengths and strategic angle.
Triple Whale: AI-Powered Marketing Attribution
Triple Whale has quickly become synonymous with data-driven marketing in the Shopify ecosystem. The platform pulls performance data from all major channels, Meta Ads, Google Ads, TikTok, email, and more, into a single unified dashboard.
For Shopify Plus merchants running large ad budgets, this consolidation is invaluable. Instead of chasing KPIs in separate interfaces, Triple Whale provides a holistic view of ROI, ROAS, and overall profitability.
The standout feature is its AI-driven attribution model. While many merchants still rely on basic last-click attribution, Triple Whale dynamically assigns conversion credit to the channels that truly influenced the purchase. Budget allocation becomes smarter, waste is minimized, and scaling becomes far more predictable.
The platform also includes predictive analytics, using historical data to forecast revenue, retention, and customer behavior, a competitive advantage for brands operating at scale.
For Shopify Plus, the impact is clear: Anyone spending five-figure ad budgets each month gains a far more reliable foundation for growth and budget planning.
Effort: Medium to high. Initial tracking setup and data mapping require attention, but the improvement in budget efficiency makes the investment worthwhile.
Better Reports: Custom Reporting for the Entire Business
While Triple Whale focuses on marketing attribution, Better Reports is the tool of choice when you need tailored business reporting across all operational areas. It goes far beyond Shopify’s default analytics and enables merchants to build detailed, custom data views.
For Shopify Plus merchants operating multiple international stores, the multi-store reporting feature is a major advantage. Data from all storefronts can be merged into one unified report, giving leadership teams a complete view of business performance. Automated delivery schedules allow reports to be sent directly to inboxes or Google Sheets, ideal for management reviews or investor updates.
Another strength: Better Reports offers personalized support, including the creation of fully custom reports on request. Many enterprise teams treat it as a lightweight BI alternative.
Effort: Low to medium. The interface is intuitive, but some understanding of metrics is required to build meaningful insights. After setup, the tool becomes a reliable backbone for data-driven decisions.
Customer Experience: Creating Frictionless Moments for Your Shoppers
Shopify Plus is not just a scaling platform, it’s also the foundation for exceptional customer experiences. As brands grow, every touchpoint matters, from the first page visit to post-purchase communication. With the right apps, you can lift conversion rates, improve UX, and strengthen retention. Two standout tools here are PageFly and Klaviyo.
PageFly: Enterprise-Level Flexibility and On-Brand Design
PageFly is one of the most widely used page builders in the Shopify universe and for good reason. The app gives teams the ability to create highly customized pages without writing a single line of code. For Shopify Plus brands, that speed and autonomy are essential, especially during product launches, seasonal campaigns, or A/B tests.
Key strengths of PageFly:
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Drag-and-drop editor: Pixel-precise control without developer involvement.
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Large template library: Hundreds of conversion-optimized templates accelerate execution.
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Mobile-first controls: Design pages independently for desktop, tablet, and mobile.
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Reusable sections: Shared components stay synchronized across multiple pages.
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Performance-focused: Features like lazy loading ensure fast load times, a direct conversion booster.
Benefits for Shopify Plus merchants:
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Dramatically faster turnaround for landing pages and campaign assets
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Consistent branding across your entire site
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Greater control over UX and funnel logic
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Lower development costs and reduced dependency on technical teams
Effort: Low to medium. After a brief onboarding, marketing teams can work independently, a major advantage for fast-moving brands.
Klaviyo – Personalized Marketing Powered by Data
Klaviyo is one of the leading email and SMS marketing platforms in the Shopify ecosystem. For Shopify Plus merchants, its value grows exponentially, because the platform can harness large volumes of customer data to deliver deeply personalized communication.
Core features of Klaviyo:
- AI-powered segmentation: Audiences are automatically created based on purchasing behavior, browsing patterns, and engagement.
- Automated flows: From welcome series and abandoned cart flows to win-back and reactivation campaigns.
- Dynamic product recommendations: Tailored suggestions generated in real time based on each customer’s behavior.
- Send Time Optimization: Algorithms determine the ideal moment to deliver each message for maximum engagement.
- Seamless integrations: Native sync with Shopify data, Social Ads, Gorgias, Smile.io, and other key tools.
Why Klaviyo matters for Shopify Plus merchants:
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Higher revenue through precise, data-driven communication
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Stronger customer retention through relevant, personalized messaging
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Automation that frees marketing teams from manual tasks
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Better use of first-party data, essential in a cookieless future
Effort: Medium. Getting started is straightforward, but to unlock its full potential, brands should develop a clear email and lifecycle marketing strategy.
Conclusion: Shopify Plus Apps as Drivers of Growth
Without the right apps, Shopify Plus cannot unfold its full potential. It’s the specialized extensions that turn a powerful platform into a true growth engine.
Tools like PageFly for flexible page creation, Klaviyo for personalized marketing, or Recharge for recurring revenue models illustrate how versatile Shopify Plus stores can be optimized.
For large merchants and enterprise-level brands, apps are often the difference between being “good” and becoming a market leader. They improve customer experience, automate operations, leverage data more effectively, and support seamless international expansion.
One thing is clear: not every app fits every business. Your selection should always align with your goals, resources, and target markets. Shopify Plus offers a strong advantage here. The platform integrates deeply with leading enterprise apps, ensuring fast, secure, and scalable implementation.
This creates ecosystems that enable brands to grow sustainably and that’s precisely what makes Shopify Plus the ideal foundation for future-ready e-commerce strategies.
At the same time, the sheer number of available apps can quickly become overwhelming. That’s why working with an experienced Shopify Plus agency is highly recommended. The right partner helps you identify the tools that truly matter, implement integrations cleanly, and design processes that make your store efficient, scalable, and ready for continued growth.
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