More Nutrition is a German supplement company and a brand of Quality First GmbH, based in Elmshorn. The company's goal is to enable deprivation-free diets with its products.
"Datora as a long-term partnerimplemented one of the most central features for us. I wanted us to be able to display the discount codes and theirPrice calculation directly in the frontendon the product to provide our customers with a better overview.increased our conversion rateenormous!"
Christian Wolf— More Nutrition
GROWTH-RESTRAINING FACTOR
Challenge
The shop software at that time could no longer meet the growing demands. With high visitor traffic, noticeable performance losses occurred, content maintenance became increasingly complex, support for multiple markets was only limitedly possible, and key features to optimize the conversion rate were missing.
Furthermore, mapping the complex product structure with numerous variants presented an additional challenge.
Noticeable performance loss.
Maintaining content is becoming increasingly complex.
Access to multiple markets is only possible to a limited extent.
High need for conversion rate optimization.
Challenges with complex variants
Der erste Schritt
Der Umzug auf Shopify Plus war die erste Maßnahme. In diesem Shopify Plan hat man höhere API-Rate-Limits, einen 10x schnelleren Checkout und viele weitere Performence-Booster.
To effectively address these challenges, More Nutrition relied on Datora's expertise. After a thorough analysis of the existing store, our Shopify experts developed a customized strategy that precisely reflected the brand's technical and design requirements. A particular focus was placed on More Nutrition's launch model and reliably managing the expected influx of visitors during the weekly peak launches.
Solutions we have implemented for More Nutrition :
Price by code
Price by code
After entering a discount code or entering the store with a discount code, the prices in the frontend adjust based on the rules stored for the code. This ensures a higher conversion rate, as the customer sees their savings immediately, not just during checkout.
Conditional Discounts
Conditional Discounts
Lege flexible Rabattregeln fest, die nur unter bestimmten Bedingungen greifen – z. B. beim Kauf einer bestimmten Produktkombination oder Menge. So steuerst du gezielt deine Verkaufsaktionen und erhöhst den Warenkorbwert.
Early-Access
Early-Access
Gib ausgewählten Kunden vorab Zugang zu Produkt-Launches oder Aktionen. So steigerst du Exklusivität, belohnst treue Käufer und erzeugst zusätzliche Kaufanreize.
Ein Code, mehrere Rabatte
Ein Code, mehrere Rabatte
Mit nur einem Rabattcode kannst du verschiedene Aktionen gleichzeitig aktivieren – etwa Staffelrabatte oder prozentuale Nachlässe. So wird der Checkout für Kunden einfacher und attraktiver.
Marktabhängige Inhalte
Marktabhängige Inhalte
Spiele länderspezifische Aktionen, Preise oder Inhalte automatisch aus – individuell zugeschnitten auf den jeweiligen Markt. So werden deine Kampagnen relevanter und steigern die Conversion-Rate.
More Nutrition Relaunch
Mit More Nutrition haben wir unvorstellbares erreicht. Der Umstig auf Shopify Plus hat erstmalig das gewaltige User-Aufkommen im Shop abwickeln können. Zudem haben wir mit diversen Features die Conversion-Rate beinahe verdreifachen können und somit die Brand zum führenden Suplement-Anbieter in Deutschland machen können.
Previously
Afterward
Result
More Nutrition now benefits from a powerful, scalable Shopify architecture that performs reliably even during peak visitor traffic, such as during launch times. Optimized product presentation, optimized conversion rates, and targeted technical implementation ensure a seamless shopping experience. Thanks to flexible content management, the team can quickly adapt content and respond to campaigns in a targeted manner—ideal conditions for sustainable growth.
