More Nutrition is a German supplement company and a brand of Quality First GmbH based in Elmshorn. The company has set itself the goal of making sacrifice-free diets possible with its products.
"As a long-standing partner, Datora implemented one of our most central features of all. I wanted us to be able to display the discount codes and their price calculation directly in the frontend on the product to offer our customers a better overview. This increased our conversion rate enormously!"
Christian Wolf— More Nutrition
GROWTH BRAKE
Challenge
The shop software at the time could no longer keep up with the growing requirements. Noticeable performance drops occurred during high traffic volumes, content maintenance became increasingly complex, support for multiple markets was only possible to a limited extent, and key features to optimize the conversion rate were missing.
In addition, mapping the complex product structure with numerous variants presented an additional challenge.
Noticeable performance drops
Content maintenance increasingly time-consuming
Multiple markets only possible to a limited extent
High need for conversion rate optimization
Challenges with complex variants
The first step
Moving to Shopify Plus was the first measure. This Shopify plan offers higher API rate limits, a 10x faster checkout, and many other performance boosters.
To effectively meet the existing challenges, More Nutrition relied on the expertise of Datora. After a thorough analysis of the previous shop, our Shopify experts developed a custom-tailored strategy that precisely reflects both the technical and design requirements of the brand. A special focus was placed on More Nutrition's launch model and the reliable handling of the expected visitor rush during weekly peak launches.
Solutions we implemented for More Nutrition - Case Study:
Price by code
Price by code
After entering a discount code or when entering the shop with a discount code, the prices in the frontend adjust based on the rules stored for the code. This ensures a higher conversion rate, as the customer sees their savings directly and not just at checkout.
Conditional Discounts
Conditional Discounts
Define flexible discount rules that only apply under specific conditions – e.g., when buying a certain product combination or quantity. This allows you to specifically control your sales promotions and increase the average order value.
Early-Access
Early-Access
Give selected customers early access to product launches or promotions. This increases exclusivity, rewards loyal buyers, and creates additional purchasing incentives.
One code, multiple discounts
One code, multiple discounts
With just one discount code, you can activate different promotions simultaneously – such as volume discounts or percentage reductions. This makes the checkout simpler and more attractive for customers.
Market-specific content
Market-specific content
Automatically deliver country-specific promotions, prices, or content – individually tailored to the respective market. This makes your campaigns more relevant and increases the conversion rate.
More Nutrition Relaunch
With More Nutrition, we have achieved the unimaginable. The switch to Shopify Plus made it possible to handle the massive volume of users in the shop for the first time. In addition, we were able to almost triple the conversion rate with various features, making the brand the leading supplement provider in Germany.
Before
After
Result
More Nutrition now benefits from a powerful, scalable Shopify architecture that performs reliably even during high visitor traffic – such as at launch times. An optimized product presentation, optimized conversion rate, and targeted technical implementation ensure a seamless shopping experience. Thanks to flexible content management, the team can adapt content quickly and react specifically to campaigns – ideal conditions for sustainable growth.
