OACE is a German sportswear company based in Heilbronn. The company offers products such as specially shaped leggings, sports and streetwear shirts, hoodies, as well as jackets.
"We were faced with the challenge of better visualizing our unisex products for men and women. Datora built us a charming solution, with which the customer can switch between the two and the correct images are displayed."
Jan Luca Kraume— OACE Sports
GROWTH BRAKE
Challenge
OACE – a highly hyped sportswear brand – faced the challenge of living up to the growing hype before launching their E-Commerce platform. The expected surge in visitors required a scalable infrastructure that guaranteed reliable performance right from the start. At the same time, it was necessary to define the brand identity and develop a design that met both the aesthetics of the brand and the functional requirements. The implementation of unisex products was particularly complex: these were not to be listed as separate items for men and women, but as a single product with differentiated display – depending on the selected gender.
Enormous traffic spikes right from the launch
Previously undefined brand identity
Unisex products with gender-specific display
High design and usability demands for product presentation
Implementation
Together with the OACE team, Datora first developed a clear corporate identity and implemented it into a custom Shopify Plus theme. A central element was the product presentation: for unisex products, users can switch between "Man" and "Woman" on the product detail page. Depending on the selection, the displayed images as well as the available sizes change – all within a single product. This clever setup ensures a consistent product experience without duplicate product maintenance. The shop was complemented by an interactive lookbook with a shop-the-look function as well as targeted cross-selling elements to increase the average order value. Technically and creatively, OACE was thus prepared for strong growth.
Solutions we implemented for OACE Sports - Case Study:
Unisex Variant-Switcher
Unisex Variant-Switcher
Allow customers to easily switch between Women and Men views for unisex products. This makes the shopping experience clearer and more targeted.
Discount System
Discount System
Control discounts flexibly and in line with your brand – from percentage deductions to tiered pricing. This allows you to offer attractive deals without losing track of your pricing strategy.
Selectable Gift
Selectable Gift
Offer customers a choice of a free gift starting from a certain order value. This increases the cart value and ensures a positive shopping experience.
Mystery Boxes
Mystery Boxes
Surprise your customers with mystery boxes whose contents are only revealed after purchase. This creates excitement, strengthens brand loyalty, and boosts sales.
Badge System
Badge System
Label products flexibly with badges such as "Restock", "Scrunch" or custom labels. In this way, you create targeted purchasing incentives and make special features immediately visible.
Hidden Variants
Hidden Variants
Hide unavailable variants directly in the product listing. This keeps your shop clear and ensures customers only see selectable options.
Result
oace.de is now a high-performance, CI-compliant Shopify Plus shop that not only withstands traffic demands but also strengthens the conversion rate through its user-centric product presentation. The unisex system ensures clear user guidance that impresses both visually and functionally. The shop consistently conveys the brand image and supports an emotionalized and high-revenue customer journey with lookbooks, shop-the-look, and intelligent cross-sells – ideal for a brand with ambitions in the fashion sector.
