YUUNI Fashion is a German clothing company based in Cologne. The company sells everyday apparel and promotes inclusivity by appealing to every body type and every type of woman.
"We always have to prepare variants for launches, but we didn't want them to be online beforehand. Shopify couldn't do that, but Datora built us a hidden system for it, allowing us to hide variants and prepare them in peace."
Nadine Wolf— YUUNI Fashion
GROWTH BRAKE
Challenge
With the launch of the yuuni brand by influencer Nadine Wolf, it was clear from the start: the shop must be able to handle large volumes of visitors – especially during product drops and campaigns. Standard Shopify plans were not suitable due to the expected growth and strong community connection. In addition to technical scaling, a CI-compliant design was required to underline the lifestyle branding. Furthermore, specific commerce functionalities such as a visual lookbook, cross-selling, and an individually controllable variant system were to be integrated – the latter exceeding the native capabilities of Shopify.
High visitor numbers expected due to a strong community
Requirement for brand-compliant, high-quality design
Desire for lookbook integration and a “Shop-the-Look” experience
Need for functional cross-selling
Variants need to be specifically hideable – not natively possible in Shopify
Implementation
Together with the yuuni team, we rolled out the online shop directly on Shopify Plus to ensure stable scaling. Datora developed a completely custom theme tailored exactly to the brand's CI. A visually appealing lookbook with a shop-the-look function enables interactive browsing and adds emotional appeal to the product world. Tailor-made cross-selling modules allow matching products to be displayed dynamically.
As a technical highlight, a specially developed system for the targeted control and hiding of product variants was integrated – a feature that Shopify does not offer out of the box and was developed specifically for yuuni's requirements.
Solutions we implemented for YUUNI Fashion - Case Study:
One code. Multiple discounts
One code. Multiple discounts
Activate various price reductions or promotions with just one discount code – individually tailored to products, categories, or campaigns. This makes your promotions clearer and easier for customers to use.
Hidden Variants
Hidden Variants
Hide individual product variants without deleting them completely. This keeps your assortment flexible while customers only see the options that are actually available.
Advanced Filters
Advanced Filters
Offer your customers a precise product search with advanced filter options such as size, color, or product type. This helps them find what they are looking for faster – and you increase the likelihood of a purchase.
Direct add2cart Injection
Direct add2cart Injection
Allow customers to buy instantly directly from the product overview or a quick view window. This reduces clicks, speeds up the purchasing process and increases your conversion rate.
Color-Swatches
Color-Swatches
Display product variants with color swatches instead of dropdowns. Customers immediately see all available colors and make their choice faster and more intuitively.
Badge System
Badge System
Highlight products with customizable badges such as "New", "Sale" or "Coming Soon". This allows you to draw your customers' attention specifically to promotions and bestsellers.
Result
Today, yuuni.com is a modern, scalable shopping platform that not only withstands high demand but also conveys the brand image down to the last detail. The intuitive user guidance, the flexible presentation of products, and the intelligent variant system create a premium shopping experience. The architecture is prepared for rapid growth – new features and campaigns can be seamlessly integrated at any time.
