YUUNI Fashion is a German clothing company based in Cologne. The company sells everyday clothing and advertises that it appeals to every body type and every type of woman.
"We always have to prepare variants for launches, but we didn't want them to be online beforehand. Shopify couldn't do that, but Datora gave us aHidden systembuilt with which weHide variantsand can now prepare in peace."
Nadine Wolf— YUUNI Fashion
WACHSTUMSBREMSE
Challenge
With the launch of the yuuni brand by influencer Nadine Wolf, one thing was clear from the outset: the shop had to be able to handle large numbers of visitors – especially during product drops and campaigns. Classic Shopify plans were not suitable due to the expected growth and strong community connection. In addition to technical scaling, a CI-compliant design was also required to underline the lifestyle branding. In addition, specific commerce functionalities such as a visual lookbook, cross-selling and an individually controllable variant system were to be integrated – the latter exceeds the native capabilities of Shopify.
High visitor traffic expected due to strong community
Demand for brand-compliant, high-quality design
Desire for lookbook integration and ‘shop the look’ experience
Need for functional cross-selling
Variants should be able to be hidden selectively – technically not natively possible in Shopify
Implementation
Together with the yuuni team, we rolled out the online shop directly on Shopify Plus to ensure stable scaling. Datora developed a completely customised theme that is tailored precisely to the brand's CI. A visually appealing lookbook with a shop-the-look function enables interactive browsing and adds an emotional touch to the product world. Customised cross-selling modules dynamically display matching products.
A technical highlight is a specially developed system for the targeted control and hiding of product variants – a feature that Shopify does not offer natively and was developed specifically for yuuni's requirements.
Solutions we have implemented for YUUNI Fashion - Case Study :
Ein Code. mehrere Rabatte
Ein Code. mehrere Rabatte
Aktiviere mit nur einem Rabattcode verschiedene Preisnachlässe oder Aktionen – individuell abgestimmt auf Produkte, Kategorien oder Kampagnen. Das macht deine Promotions übersichtlicher und für Kunden einfacher nutzbar.
Hidden Variants
Hidden Variants
Blende einzelne Produktvarianten aus, ohne sie komplett zu löschen. So bleibt dein Sortiment flexibel, während Kunden nur die tatsächlich verfügbaren Optionen sehen.
Erweiterte Filter
Erweiterte Filter
Biete deinen Kunden eine präzise Produktsuche mit erweiterten Filteroptionen wie Größe, Farbe oder Produkttyp. So finden sie schneller, was sie suchen – und du erhöhst die Kaufwahrscheinlichkeit.
Direct add2cart Injection
Direct add2cart Injection
Ermögliche Kunden den Sofortkauf direkt aus der Produktübersicht oder einem Schnellansicht-Fenster. Das reduziert Klicks, beschleunigt den Kaufprozess und steigert deine Conversion-Rate.
Color-Swatches
Color-Swatches
Zeige Produktvarianten mit Farbfeldern statt Dropdowns an. Kunden sehen sofort alle verfügbaren Farben und treffen ihre Wahl schneller und intuitiver.
Badge-System
Badge-System
Hebe Produkte mit individuell gestaltbaren Badges wie „Neu“, „Sale“ oder „Coming Soon“ hervor. So lenkst du die Aufmerksamkeit deiner Kunden gezielt auf Aktionen und Bestseller.
Result
Today, yuuni.com is a modern, scalable shopping platform that not only meets high demand, but also conveys the brand image down to the last detail. Intuitive user guidance, flexible product presentation and an intelligent variant system create a premium shopping experience. The architecture is designed for rapid growth – new features and campaigns can be seamlessly integrated at any time.
