Wings for Life by RedBull

To the website

For the Wings for Life World Run, sponsored by Red Bull, Datora developed a high-performance landing page with an integrated product configurator to make the processing and customization of official running shirts more efficient and scalable for the producer.

To the website

3

Clear configuration steps

50%

Fewer manual steps

100%

Structured recording of relevant printing data

GROWTH BRAKE

Challenge

For the Wings for Life World Run, sponsored by Red Bull, a landing page was to be created that was not only informative and on-brand, but also integrated a digital product configurator to significantly simplify the ordering process for customized running shirts. The challenge lay in creating an intuitive workflow that met both the brand's requirements and the practical needs of the producer and service provider.

At the same time, the configuration of the shirts had to be structured in such a way that selection options, printing options, and ordering logic are clearly understandable, efficient to use, and technically clean to map. The goal was to reduce manual coordination, accelerate order processing, and create a scalable foundation for a high-traffic, international event.

Seamlessly connect landing page and configurator in a clear user flow

Map customized running shirt orders simply and understandably

Structurally clean printing options and product logic for the service provider

Reduce manual coordination efforts in order processing

Implementation

Together with the team from Corpotex, the producer of the textiles, Datora developed a focused landing page with an integrated digital product configurator to map the ordering and customization of the running shirts much more efficiently. The focus was on a clear, user-friendly process that combines information about the project with an intuitive configuration and inquiry/ordering route.

On a technical level, the configurator was implemented so that relevant product options, printing areas, and individual requirements are recorded in a structured manner and can be cleanly processed further for the producer or service provider. This reduced manual coordination, simplified processes, and created a scalable foundation for handling an international event project.

Solutions we implemented for Wings for Life by RedBull :

Product Configurator

Result

The resulting solution significantly simplifies the processing of customized running shirt orders for the Wings for Life World Run and creates a clear, efficient process for everyone involved. Through the combination of a focused landing page and a digital product configurator, information, selection options, and product-specific requirements are brought together in a structured way.